The only real reason Donald Kerry Frey established his information website Frey Robotics at freyrobotics.com, it was the same reason virtually any entrepreneur starts a business. He identified a glaring hole in the market and attempted to fill it. Donald saw the need for greater balance and fairness in the technology news business. He saw it as unfortunate that so many people were stressed out by tech news, especially when they discussed the concept of robotics, which is by no means a negative concept.

Too often, tech news sites discussed the loss of jobs and how much more difficult life will be in an automated world, which Donald Kerry Frey found to be wholly unfair. That’s why the stories on Frey Robotics are largely based on the concept that it’s possible to inform people about the current state of technology without scaring them. In Frey Robotics, Donald Kerry Frey wants to spark something in people that makes technology more innovative and friendly. People fear what they don’t understand, and Frey Robotics hopes to spur greater understanding.